Sustrans’ CEO Xavier Brice will offer insights into how to take cycling and walking to the next level at Cycle City Active City
Sustrans will be presenting results from its latest research projects at Cycle City Active City, which takes place in Bradford on 11 and 12 May. The walking and cycling charity will host presentations, discussions and interactive workshops at the event, which is Europe’s biggest cycling and active travel conference bringing together experts in active travel policy, infrastructure design and delivery, behaviour change marketing, public health campaigns and place-making.
Xavier Brice, CEO at Sustrans,says: “When Sustrans was founded 40 years ago, cycling in the UK was a fringe activity in decline; it’s now becoming fashionable, but it’s still not mainstream.
“In addition to money and political leadership, we need to deliver solutions that make it easier for people to walk and cycle. Delivering solutions that learn from the lessons of the past by combining infrastructure, behaviour change and that involve communities will make us all healthier and happier, and create places over the next 40 years that we are proud to pass onto our children and generations to come.”
Sustrans’ leading figures will be present at the show, including Dr Andy Cope, Director of Insight, who will be chairing a cycling monitoring & evaluation workshop, ‘Cutting edge techniques and developments to make the case for change.’ It will look at the most pressing policy questions that monitoring and evaluation can help answer, along with innovative data gathering and using the intelligence for effective influencing.
Meanwhile, Tim Burns, Senior Policy and Partnerships Advisor, will offer an update on Bike Life, Sustrans’ flagship project, which aims to enable local authorities, city transport planners and wider industry professionals to make the case for everyday cycling in cities.
Will Haynes, Head of Built Environment, will be running a 30-minute interactive activity, ‘Replicating Quietways outside London’, as part of the popular speed learning session. It will see participants cycle through a route (viewing a video of the route on a laptop) and then identifying issues and marking these up on an A1 sized map of the route.
Xavier Brice will join an expert panel discussion, ‘Walking & cycling development: the next level,’ and will highlight the pressing need for cycling investment, political leadership and innovative solutions that have community engagement it its heart – all to drive the increasing popularity of cycling.
For details of how to book and to see the full programme go to: http://www.landor.co.uk/cyclecitybradford/home.php